Thank you for considering The Bootstrapped Founder for your media needs. We are a multi-platform content business, serving our audience through a weekly newsletter, podcast, YouTube channel, and Twitter account. The brand “The Bootstrapped Founder” revolves around the personal presence and experience of Arvid Kahl and his work.

Stats Overview

Twitter: 118.000 followers

Newsletter: 20.000 readers, 35%+ OR, 2%+ CTR

Podcast: 12.000 monthly downloads

YouTube: 2500 subscribers

Our Audience

Our audience consists of entrepreneurs, startup founders, and small business owners. They are tech-savvy, driven, ambitious, and constantly seeking new and innovative ways to grow their businesses. Our content is focused on providing valuable insights, actionable advice, and inspiring stories that resonate with this audience.

Most would self-describe as “creators” or “entrepreneurs.” Demographically, the vast majority of this audience is located in North America.


Our weekly newsletter is delivered to over 20,000 subscribers every Friday. Opening rate is around 35%-40%, CTR varies from 2-4%. The newsletter features curated content, exclusive interviews with successful entrepreneurs and subject matter experts, and Arvid Kahl’s insights into the currents events within the entrepreneurial communities he is a household name in. Here’s an example.



The Bootstrapped Founder podcast is a twice-weekly show. Currently, just over 220.000 episodes have been downloaded, with a monthly rate of 12.000+ downloads.

The Wednesday show features interviews with successful entrepreneurs who have built their businesses from the ground up. Our guests share their experiences, strategies, and insights on what it takes to succeed as a bootstrapped founder. Other guests are psychologists, designers, marketers, and generally subject matter experts. These interviews tend to last for an hour.

The Friday show is Arvid Kahl’s reflection space. He talks about a topic that is currently relevant in the community or of general interest. This show is less than 15min on average.


YouTube Channel

Our YouTube channel features the video versions of the podcast recordings. Currently, 2500 subscribers watch these videos.

Twitter Account

Our Twitter account is Arvid Kahl’s hub for daily updates, insights, and engaging conversations on all things related to entrepreneurship, the creator life, and startup growth. We share valuable resources, engage with our audience, and stay up-to-date on the latest news and trends in the industry. With an engaged audience of over 116.000 followers, this channel is key to all distribution efforts.


You can find the current prices for newsletter and podcast sponsorships here:

For Twitter collaborations, please refer to

Contact Us

For media inquiries, sponsorship opportunities, or to request an interview, please contact us at [email protected].

Thank you for considering The Bootstrapped Founder for your media needs. We look forward to working with you.