I’ve been turning my basement office into a YouTube-ready studio. It’s a mess, for sure, but that’s the norm when it comes to building a scrappy business.

These are the tools & equipment that make The Bootstrapped Founder happen.





I know, I know.

I know, I know.

The workbench that makes the three shots on the left possible

The workbench that makes the three shots on the left possible

On this page, I’ll share the tech —from hardware to software— that I use every day to write, engage on social media, produce my podcast, and record my videos. I’ll also give a brief explanation for each item as to why I got it, if it’s any good, and how I use it.

You’ll find affiliate links here that will generate a small commission for me at no cost to you. Clicking them will support me and my work, so it’s most appreciated.

Core Tools

These are the main devices that I operate from.

MacBook Air M1

MacBook Air with M1 chip

I never thought I’d rely on a MacBook Air for all of my work, but the M1 chip blows everything I owned previously out of the water. On this laptop, I write, I produce, I record, and I do everything else. This is my main —and only— machine.

Due to the small number of ports, I use several Adapters.

USB-C Digital AV Multiport Adapter

I have two Apple USB-C Multiport adapters that I use most of the time. I plug a USB hub into one of them, allowing me to connect all my USB dongles and cables.

USB C Hub HDMI Adapter for MacBook Pro 2019/2018/2017, MOKiN 5 in 1 Dongle USB-C to HDMI, Sd/TF Card Reader and 2 Ports USB 3.0 (Space Gray)


For reading SD and microSD cards, I use the MOKiN USB-C adapter. They’re been pretty reliable, and I’d always go for the model with most capabilities if I were to re-buy it.

iPhone 13 Pro

iPhone 13 Pro and iPhone 13 Pro Max - Apple (CA)

This is my center of operations. The camera is obscenely good, I recorded my course Find your Following with it. Check out the sample video in HD to see what this phone can do.